Friday, June 2, 2017

Sweden May 2017

Image result for Nissan Leaf in Sweden

Volkswagen Steps Up

Once again we start the month with Sweden, which registered 1.565 units, a 32% increase over the same period last year, being the best result in months, pulling the EV Share up ever so slightly, to 4.3%, comfortably ahead of last year 3.6%.

In May Best Sellers, we find the usual winner (VW Passat GTE) scoring its best result in three months, with 342 units, but the runner-up came close, with the Mitsubishi Outlander PHEV delivering 297 units in May, its best result in 17 months (Hey, now that the UK is lost, Mitsu has to find new markets for its SUV, right?), while the Nissan Leaf has once again beaten the odds and registered 153 units, a 99% increase YoY. For a model that is months away from being replaced, it looks that Nissan is willing to milk it until the end, selling them with large discounts and giving bargain hunters across Sweden a reason to b the best (Only?) discount EV on the market.

Also of notice are the 76 registrations of the VW Golf GTE, its best result this year, signaling the Swedish mass delivery of the restyled Golf plug-ins.

Pl
ModelSales  
1Volkswagen Passat GTE342
2Mitsubishi Outlander PHEV297
3Nissan Leaf153
4BMW 330e78
5
Volkswagen Golf GTE
76


Looking at the YTD models ranking, there weren't many changes at the top, we have to go down to #11 to see some changes, with the VW Golf GTE climbing two positions and now looking for a Top 10 position, now that mass delivery of the restyled units is underway.

The landing of the Second Generation Prius PHEV continues to go smoothly, now registering 37 units in its second selling month, which is the best result for the nameplate in over three years, allowing it to climb an additional two positions to #18.

Interestingly, Mercedes seems to have ignited the "Push Sales" button, as none other than three models have hit record sales in May: The GLC350e delivered 36 units, the C350e, 31 units, and even the older B250e delivered a best ever 16 units. Did the Swedish importer  discovered that the EV Era is upon us?

We had three arrivals last month, first we had the surprising BMW 530e, debuting with an impressive 60 units, while Volvo registered the first units of two new models, bound to become Best Sellers: The S/V90 T8 twins and the XC60 T8 SUV. Will we see them being sold in the hundreds per month soon?

On the EV manufacturers ranking, the leader Volkswagen (31%) is firm at the leadership, followed from a far by Mitsubishi (15%, up 1%) in the runner-up place, while BMW (13%, up 1%) is Third.

PlSwedenMayYTD '17%'16Pl
1
2
3
Volkswagen Passat GTE
Mitsubishi Outlander PHEV
Nissan Leaf
342
297
153
1.742
982
656
26
15
10
1
2
6
4Volvo V60 Plug-In3439663
5Tesla Model S4638065
6BMW 330e7833657
7Renault Zoe47262410
8
9
10
11
12
Tesla Model X
Volvo XC90 T8
BMW i3 *
Volkswagen Golf GTE
BMW 225xe Active Tourer
41
40
45
76
41
234
232
202
169
138
4
3
3
3
2
11
4
8
9
12
13
14
15
BMW X5 40e
Mercedes GLC350e
Audi A3 e-Tron
36
36
19
133
110
80
2
2
1
13
29
14
16Mercedes C350e3175118
17Kia Optima PHEV
10
72119
18
19
20
21
22
23
23
25
26
27
27
29
30
31
32
33
Toyota Prius PHV
BMW 530e
Volkswagen e-Up!
Volkswagen e-Golf
Nissan Evalia / e-NV200
Mercedes E350e
Mercedes B250e
Kia Soul EV
Audi Q7 e-Tron
BMW i8
BMW 740e
Porsche Cayenne Plug-In
Hyundai Ioniq Electric
Volvo S/V90 T8
Mercedes GLE500e
Volvo XC60 T8
37
60
14
22
7
6
16
1
6
3
7
3
8
3

1
67
60
55
39
38
27
25
24
23
19
19
10
8
3
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
23
N/A
16
17
21
34
30
24
20
27
31
26
28
N/A
31
N/A

TOTAL
1.565
6.619
100


* - 25 Rex + 20 Bev



Plug-Ins Versus Regular Hybrids

PlModelApril
1Volkswagen Passat GTE342
2Mitsubishi Outlander PHEV
297
3Kia Niro Hybrid288
4Toyota Auris Hybrid281
5Toyota C-HR Hybrid253

Combining April sales of regular hybrids with plug-ins, something unheard happened, as there was no Toyota in the podium, with two PHEVs in the top two positions, followed by the hot Kia Niro.

The best Toyota was only Fourth, with the Auris Hybrid registering 281 units. I think the writing is on the wall for Toyota, be it by direct competition (Hyundai - Kia HEVs), or indirectly (PHEVs), the fact is that their hybrids can no longer follow the pace of the market and the Japanese automaker needs to do something about it.

Either they add a plug to their next generation of hybrids, or they just get in to a cycle of slowing sales, on a slow path to irrelevance.
Source: bilsweden.se

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